development of a fashion brand store
development of a fashion brand store
To develop an online fashion store that meets the brand positioning. And provide a convenient search and selection of models.
We decided to use a minimum number of graphic elements and color styles. This allowed us to focus exclusively on the clothes that are sold.
PURPOSE
CONCEPT
On the main page, there is a cinematic video. It helps to dive into the mood and philosophy of the brand, to feel its message.
MAIN PAGE
The bright clothing catalog stands out against the background of minimalist graphic elements and discreet colors.
CATALOG PAGE
Clothing collections are divided into categories. Each has its brief description.
The photo preview model compositionally verified with the name and price. The name begins to play the role of the surface on which the person stands. This makes the composition stable.
In the model card, you can read a description of the clothes, see it from all sides, choose the color and size.
MODEL CARD
When you change the color it automatically changes the preview of clothing.
There are similar models at the bottom of the page. This makes it easier to find the right clothes.
Each piece of clothing can be viewed in detail.
Clothing collections are divided into categories. Each has its brief description.
Screen with a complete list of the order, colors, sizes and costs, according to established patterns.
CART
Page "About us" is a description of the brand, its history, and philosophy.
OTHER PAGES
The contacts page shows the location of the company on the map, phone, and e-mail.
The site looks good on all devices. This is important because more than half of users access the Internet through mobile gadgets.
ADAPTIVITY
WORKED ON THE PROJECT:
THANK YOU FOR YOUR ATTENTION TO OUR WORK!
ARTEM SMOLENTSEV
OLEG KASHLIKOV
DESIGN: SERGEY KERBER
DEVELOPMENT:
PROJECT MANAGER:
RESULT
The site turned out to be fashionable, modern and meets the style of the brand. Minimal use of graphics and colors allowed us to focus on the clothes and simplified the search for a suitable model.
CASE MADE BY: MARINA SAFRONOVA
