brand identity for lifestyle project
brand identity for lifestyle project
About company
SPIROCOOKING is a high-end project that has been created to qualitatively change life and increase lifespan of consumers. It has a unique method as a basis for organization of mindful nutrition, physical activity and gaining of mental health.
For these matters the project proposes healthy food delivery, consulting and community of like-minded people.
For these matters the project proposes healthy food delivery, consulting and community of like-minded people.
GOAL
Our goal was to transfer philosophy of the project by using brand identity. To deliver the message to the core audience: consumers with high income who care about their health and strive for self-development and life-changing experience.
CONCEPT
Brand identity has to be associated both with modern trends and standards of eco-design. Also, as far as there is no analogs on russian market it was important to highlight its premium and unique status.
ASSOCIATIONS MAP
All products names start with prefix "spiro". This is a reference to healing algae Spirulina, so-called "creator" of oxygeneous atmosphere on Earth.
Logo is a stylization of one of modern font family
It is separated in two parts: first one is bold and refers to the brand and the second reflects product itself.
Calm and authentic colours are associated with nature.
#146957
Spirulina Green
#117592
Deep Sea Blue
#3E9320
Olive Green
#0C8AB0
Calm Sea Blue
#5EAD44
Light Olive
#429382
Light Spirulina Green
#B0CDC7
Pastel
Green
Green
#F0F0F0
Natural
Grey
Grey
#4A4A4A
Dark Grey
#252525
Natural
Black
Black
#FFFFFF
White
#CD3146
Pastel Сarmine
#D34E56
Light Сarmine
#DC7F77
Light
Pastel Red
Pastel Red
#DEB1AA
Pastel Pink
#F3B03E
Lemon
#FAC568
Light Lemon
Main colours of Spirocooking
Main colours of Spirocommunity
Additional colours
Branded fonts support logo.
Because of this we gain unity of the project.
Because of this we gain unity of the project.
Developed pattern follows philosophy of the brand and refers to theory of Spiral Dynamics.
This is a model of adult human development. In accordance with it set of values is getting more and more complicated on each level of person’s evolution.
This is a model of adult human development. In accordance with it set of values is getting more and more complicated on each level of person’s evolution.
CARRIERS
Brand identity is adopted for SpiroCooking boxing. Carriers follow all main ideas of identity: unicity, purity and sustainability.
Press product also highlight sustainability and unicity of the brand
Printed materials, advertising and new brand identity were presented at the significant exhibition at the Women’s Business Club in Moscow.
Audience has shown visible interest for the project that lead us to a conclusion that developed solution can be called attractive.
Audience has shown visible interest for the project that lead us to a conclusion that developed solution can be called attractive.
We’ve been working with ISKRA-team for six months in different directions: brand identity, SMM and mobile application development. Results are just marvellous! They are very qualified in their professional sphere, flexible and quick-minded. For now they are not just contractors but more like members of our team and tight-knit family of SPIROCOOKING. I want to thank them for professionalism and will for day-to-day development. After all, small daily steps provide with an absolute success at a long distance.
RESULT
From the very first day the project has good results.
Brand identity creates propre impression so audience notes Spiro products and buy it.
From now on it will be used on the site, mobile app, new brand products, etc.
Brand identity creates propre impression so audience notes Spiro products and buy it.
From now on it will be used on the site, mobile app, new brand products, etc.
PROJECT TEAM:
DESIGN: GENA VOLGAREV
ART DIRECTION: ARTEM SMOLENTSEV
CASE: MARINA SAFRONOVA
